Altaholics

While hanging out way too long in the bar at Alta after skiing on a stormy day in 1984, two buddies looked at each other and said at the same time, “We’re such f#*king Altaholics. The idea for Altaholics was born, the next season saw us selling them in the bar after skiing, people would be waiting there for us to show up with a backpack full of shirts.